Designer Anni Ruuth established her namesake brand in Helsinki, Finland in 2017.
ANNI RUUTH is an innovative and up-and-coming slow fashion brand that produces seasonless Capsule collections a few times a year. Pieces are made for request and produced in capital area of Finland. ANNI RUUTH products are made under Avainlippu trademark as a guarantee of local production and quality.
Besides collections ANNI RUUTH designs elegant unique pieces for high profile events such as Finnish Independence day Presidential ball (Linnan juhlat) and Finnish Gala events.
The brand is well known for dreamlike feather garments and a delicate, feminine approach.
For the designer animal welfare and environmental sustainability are number one priorities and she is constantly on an expedition for more responsible materials. ANNI RUUTH feather products are made from natural, high-quality goose feathers. The material is sourced from Europe and the material supplier headquarted is placed in Germany. Material supplier works only with breeders who are committed to the ethical treatment of birds. Ostrich feathers are from Finnish farms. In 2020, the brand launched a new innovative natural sequin material developed from scales generated as fish waste.
Take a closer look at the materials of ANNI RUUTH.
ANNI RUUTH creations are inspired by the sensitivity of Ballet culture and the traditional way of producing garments in Haute Couture fashion. Embroidery, feathers and high quality silk materials combined with minimalistic silhouettes are the corner stones of the brand’s visual identity. Together, feathers and silk invite us on a journey that celebrates and salutes life. The alliance of those allows us to see the reality where we all belong and which we must respect and cherish. Join the ballet of nature.
Anni Ruuth Studio
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