Privacy policy and Terms of use


This policy describes which personal data Anni Ruuth brand collects of you and how we use cookies in the company and website.


We handle personal information which is received from you or which we have collected by using cookies on our website, in order to administer your purchases and need to fulfill our obligations to you as our customer.

We may collect the following information:

Name, contact information including email address.

Information such as postal code, address and phone number, purchased products and information related to orders.


The purposes for the processing of your personal data at Anni Ruuth we aim to provide our services and carry out our responsibilities arising from an agreement with you.

Your personal data in the first place to be able to deliver our services and products to you. We use the data for example to handle your payments or any refunds and to provide our partners with the information necessary for the delivery of services and products and marketing of products.

For customer communication, services and marketing.

Anni Ruuth processes your personal data to contact you regarding our products and services and to inform you of changes to our products and services. Your data is also used for research and analysis to improve our products, services and our websites. We may also use your data entered on our websites to send marketing communication by e-mail, if you have given us consent to that.

We may use personal data for customer care and for providing customer services and facilitating customer communication.

The data may be shared and used by third parties like Facebook in order to improve our marketing and ads.

Anni Ruuth process your personal data to pursue our legitimate interest to maintain and develop our businesses and we store personal data only as long as necessary for the purposes set out in this Privacy Policy.


We use various technologies to collect and store information when you visit a Anni Ruuth website, including cookies. Cookies allow us to calculate the aggregate number of people visiting our websites and monitor the use of the websites. Anni Ruuth uses first party cookies for signing in and shopping cart. Anni Ruuth also uses third party cookies i.e. Google Analytics on visitor usage and to help us improve our sites and services.


We share your personal data within the organisation of Anni Ruuth if and as far as reasonably necessary to perform and develop our services, e.g. with our customer service and marketing employees. We share the marketing data to our trusted collaborators.


If Anni Ruuth is involved in a merger, acquisition or asset sale, we may transfer your personal data to the third party involved. However, we will continue to ensure the confidentiality of all personal data. We will give notice to all customers concerned before the personal data are transferred or become subject to a different privacy policy.


If you are a European resident, you have the right to access personal information we hold about you and ask your personal information to be corrected, updated, or deleted. If you would like to exercise this right, please contact us via email


Anni Ruuth reserves a right to update the privacy and cookie polices and therefore will inform about it in our privacy policy site. This privacy policy has been updated 22.3.2024.

If you have any questions regarding the privacy and cookie policy, please contact us by email


You can purchase Anni Ruuth products from Anni Ruuth webshop. You will receive an Order Confirmation by email after placing your order. Each products delivery time is mentioned below the product details. Mentioned delivery times are estimated delivery times and the real delivery time may vary depending of delivery destination etc.

We cannot guarantee that the colours appearing on the webshop is exactly same in reality. The color of the products can be reflected in different ways depending on your screen settings and device which is used.

If you have any problems with your transaction or you don’t receive an Order Confirmation, please contact us via email or phone.

When you place an order on you testify that the purchase is for your personal use only. If Anni Ruuth in its sole discretion suspects that these Terms and Conditions are not obeyed Anni Ruuth reserves the right to cancel any order or limit the sales of our products. Anni Ruuth may exercise this right on a case-by-case basis.


Our measurement chart is based on Scandinavian sizing system.


Prices are in euros and include Finnish VAT of 24%. Finnish VAT is included regardless the shipping address. Please note that orders to countries outside the EU may be subject to import customs and taxes, which are applied once your delivery reaches your country. Please contact your local customs service for further information.

Shipping costs will be added to orders under EUR 200; shipping is free on orders of EUR 200 and over (In Finland).

Shipping to Finland 7,90€

Shipping to EU countries EUR 20€

Shipping to countries outside of EU EUR 50€

Orders are sent via Finnish Post.


Payments can be made by direct bank payment (all most commonly used banks in Finland) and most common bank/ credit cards, Collector bank, Jousto lasku, Paypal, Klarna)

The payments are operated by Paytrail Oyj in co-operation with Finnish banks and credit institutions. In credit card and bank statements, the payment recipient is Paytrail Oyj., that forwards the payment to Anni Ruuth.

Paytrail Oyj

Lutakonaukio 7, 40100 Jyväskylä

In reclamation cases, please contact the Anni Ruuth online team at


We hope you are happy with your Anni Ruuth purchase. If, for any reason whatsoever, you are not satisfied with your order, you can return purchased items within fourteen (14) days from the date you receive them. The products must be returned complete and unused in their original packaging.

After we have received and accepted the returned items, we will issue a refund following your method of payment. We will refund return costs if the product we have sent you is incorrect or faulty. Refund times depend on your credit or debit card company.

Return policy does not apply to made-to-order products such as Anni Ruuth Bridal collection.


If you are not satisfied with your purchase or if you receive faulty / wrong item, you may return your order or exchange it to another item within 14 days from the purchase date. You can find clear return instructions in the form that comes with your order.

Only unworn, unwashed products returned within 14 days or defective items can be returned for full refund.

Anni Ruuth is not responsible for the return costs, the customer pays the return costs themselves. Instructions for ordering and paying for returns are included with your order.

Refund policy does not apply to made-to-order products such as Anni Ruuth Bridal collection.


Finnish law will be applied to all disputes arising. All disputes which cannot be solved by mutual agreement, shall be solved in the district court of Helsinki, Finland.

The payments are operated by Paytrail in co-operation with Finnish banks and credit institutions. In credit card and bank statements, the payment recipient is Paytrail, that forwards the payment to Anni Ruuth.


We hope you enjoy shopping at Please do not hesitate to contact us if you have any questions.

Anni Ruuth

Pursimiehenkatu 21, 00150 Helsinki

Business ID (y-tunnus) 3428138-1